Thursday, 18 January 2018

Website Research


Website Research


  • It loads like a video game
  • Pop up guiding viewer to purchase tickets 
  • Animated content
  • Pulsating logo , shimmering water
  • Rhino Run interactive game
  • Guide to cast, crew and characters of the movie
  • plot synopsis 
  • 360 degree interactive treehouse with activity for the viewer
  • stills gallery
  • official trailer
  • lip sync tie in with Gun's N Roses song
  • Social Media bar 



  • Social Media Bar
  • Link to get tickets
  • pop up trailer
  • Cast section
  • information about the filmmakers
  • information about the story
  • Two trailers
  • List of nominations and ratings - rotten tomatoes percentage etc

  • formal approach
  • theatrical premiere date
  • about/description of the film 
  • information on where you can watch it & purchase tickets
  • Social media links- Facebook, Twitter & Instagram




  • Cast 
  • Awards listed
  • Use of hashtag (social media tactic)
  • A unique social media bar that's presented in style of film 
  • Videos
  • About / Synopsis
  • Featured content
  • Gallery
  • Posters
  • Related movies ( way to promote other 20th Century Fox content)
  • Page dedicated to show off awards film received
  • Social updates (linked with twitter account)
  • Link to youtube (Maze Runner, The Post only)
  • Graphic logo loading screen
  • Pop-up trailer
  • About
  • Cast & Crew
  • Video 
  • Partners ( collaborators link- sponsored content, producers etc.)
  • Get Ticket Page (link to purchase ticket)
  • Social Media bar

  • Film trailer (playing in background)
  • Social Media Bar
  • Hashtag (social media strategy used to get film trending)
  • Website is action packed due to constant trailer playing, which could potentially work to make the movie seem like the fast-paced action thriller it's selling itself to be.
  • Tagline - 'LIVES ARE ON THE LINE' seems very similar to many Liam Neeson action flicks which could be so that the audience know what they are going into. 

  • interactive menu (very fast paced as videos playing for the background of each section makes it seem very action packed but also hard to focus on as it slightly bewildering.
  • Homepage (basically the trailer playing and link to menu)
  • Story (very basic synopsis - very hard to concentrate on due to constantly moving text auto-scrolling and the fast paced background-tailer playing)
  • Cast with stills of actors and their names with character names underneath_
  • Video section with the final trailer
  • Gallery which seemed to only have two stills before it sent me back to the homepage
  • (very difficult to navigate site , but it works in selling rudimentary basis of what film is about ) 




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